Lane’s End Horse Farm

A site overhaul focusing on improving mare submissions, site activity on stud pages, and leading to more total revenue for Lane’s End Farm. Redesigning allowed us to also improve the look and feel of a premium horse farm with internationally renowned results.

Responsibilities: Design Lead & Front-End Development

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Customer Research

Customer research for the Lane’s End Farm Redesign ranged from prospective breeders, and experienced high-end horse farm owners in the industry. We let this feedback guide our design direction and information hierarchy throughout the design and build.

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Information Heriarchy

Customer research for the Lane’s End Farm Redesign ranged from prospective breeders, and experienced high-end horse farm owners in the industry. We let this feedback guide our design direction and information hierarchy throughout the design and build.

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Design & Development

A unique part of this design and launch included myself acting as both the designer and front-end developer for the site. This gave me direct control of the visual animations, timing, layout, and look/feel. I worked closely with the back-end development team to ensure design and development handoff went smoothly.

Industrial Quoting

Building a two-sided marketplace for industrial buyers to work with manufacturing suppliers

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IPA Can Series

Illustrating and designing an IPA can series for a craft brewery located in Lexington, KY.

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Want to connect?

Email me at grierkag@gmail.com